The key to a successful web site is an arresting image. This is a ‘knockout’ photo that will draw your audience in and coax them into lingering a little longer on your website.

Not all designers will suggest one but I love creating them and feel they are critical in the initial stages of designing a logo or branding. Maybe you remember making a scrapbook of bits and pieces when you were younger…it’s a fun exercise even as adults, you know!