Brand Your Website – Cherry Tree Yoga

I’m a keen advocate of yoga and all the benefits it can bring, mentally and physically. I knew Lindsay through classes that we attended together and was aware of her desire to complete her teacher training and set up her own studio. So I was delighted when she approached me to create her brand. Lindsay loves to help people of all ages to discover yoga, helping them build strength physically and mentally to enrich the experience of daily activities, on and off the mat. Her brand story was a very personal one and we worked well together to create a brand she loved and felt expressed her story perfectly. I wanted to strike the right balance of transferring that branding image to a very professional website…after all, she needed to make this work as a business too. I designed the layout of the pages and used colour variations of her ‘leaf’ icon to denote the different yoga styles and services she offered. Then Dave built the site working directly from my concepts. The result was clean, professional and easy to navigate with an integrated booking system. We created momentum around the launch with a series of digital posts for social media which, of course, were consistent in style and colour with the Cherry Tree branding along with other supporting collateral such as promotional flyers and gift vouchers.

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