Kathryn Anthony Optometrists

Kathryn’s core palette is the fresh teal tone, cool grey and white key lines. She didn’t want a new logo design but did want to build on that to raise her profile. I was able to introduce a complementary colour each month that sits comfortably in tone next to her main brand colour but also reflects the stunning product images supplied by different manufacturers. This is an example of how strong and recognisable Kathryn’s brand is. They remain cohesive as a ‘family’ of adverts but keep vibrant and relevant to each campaign. I also wrote stand out headlines for each poster which helped give real identity to each seasonal campaign.

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