The distillery had already chosen the name of the new Craft Gin but intended to add other spirits to the range in time, including a vermouth. They wanted an identity that reflected the ‘tongue in cheek’ prohibition reference that the name eluded to but also wanted to convey all the style and magic of the Art Deco period. The final bottle label, bottle seal and business cards were ‘gold foiled’ to add that extra touch of glamour and an 8 page ‘Lookbook’ of extended brand guidelines gave kudos to the concept.
